Thank you for visiting our Gaffney Buick GMC website, including our mobile-optimized experience and any online tools that link to this Privacy Policy (collectively, the “Site”). Gaffney Buick GMC and our affiliates (together, “Gaffney Buick GMC,” “we,” “us,” or “our”) strive to make our Site a useful tool and a valuable part of your car-buying and ownership experience.
To accomplish this, we collect and use personal information responsibly. We respect your privacy, and this Privacy Policy explains how we collect, use, disclose, and safeguard information in connection with the Site, and what choices and rights you may have.
This Privacy Policy applies only to information collected through the Site for us or by us, including through our online forms, chat tools, and other digital features. It does not apply to any other websites, apps, or offline activities, or to any third-party services we do not control.
This Privacy Policy covers:
What personal information is collected by Gaffney Buick GMC or by third parties through our Site;
How Gaffney Buick GMC uses this information, including the use of artificial intelligence (“AI”) tools;
With whom Gaffney Buick GMC may share this information;
What choices are available to you with respect to collection, use and disclosure of the information; and
What security measures are in place to protect the information under our control.
1. Information We Collect and Use
Gaffney Buick GMC collects two general types of information through the Site: (a) information you provide and (b) information collected automatically.
a. Information You Provide
We collect information that you voluntarily provide when you use the Site, such as when you:
Request a quote, schedule a test drive, schedule service, or request information about a vehicle or offer;
Use our online credit application or financing tools;
Use chat, contact forms, email links, or call tracking numbers;
Sign up for marketing, service reminders, or promotions; or
Participate in surveys, contests, or other promotions.
This information may include:
Contact details (e.g., name, address, email address, phone number, zip code);
Vehicle interests and ownership information;
Demographic information (e.g., zip code or general location);
Login or account information, if any;
In limited circumstances, sensitive and financial information, such as date of birth, driver’s license number and state, Social Security number, income, employment information, and bank/credit card information, when you complete an online credit application or payment transaction.
We use this information to respond to your requests, process applications and transactions, provide you with information about vehicles, services, and offers, and manage our relationship with you. When required by law, additional privacy notices may apply (for example, in connection with credit applications and financing).
b. Information Collected Automatically (Including Cookies)
When you visit or interact with the Site, we and our service providers may automatically collect certain information from your browser or device, such as:
IP address, device identifiers, and device type;
Browser type, operating system, and language;
Referring and exit pages, URLs, and clickstream data;
Pages viewed, links clicked, time spent on the Site, and other usage data;
Date and time of your visit;
General location information derived from your IP address or device settings.
We and our partners use cookies, pixels, tags, and similar technologies (“tracking technologies”) to collect this information. These tools help us:
Operate and secure the Site;
Remember your preferences and past vehicle searches;
Understand how visitors use the Site; and
Provide and measure advertising and marketing.
Most browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies. If you disable cookies or certain other technologies, some features of the Site may not function properly.
We may use or share aggregated or de-identified information derived from your use of the Site for analytics, business, and marketing purposes. This aggregated information does not identify you personally.
2. Use of Artificial Intelligence (AI) and Automated Tools
We may use automated tools and artificial intelligence (“AI”) technologies, provided by us or our service providers, to help operate the Site and our business. These tools may assist with:
Responding to website chats, emails, or form submissions and routing your inquiries to the appropriate team member;
Helping us understand your vehicle interests and preferences;
Personalizing content, offers, and advertising you see on the Site or in our communications;
Analyzing Site activity and lead information to improve our marketing and customer experience.
These AI and automated tools process information you provide (for example, through forms or chats) and information collected automatically (as described above). We use contractual and technical safeguards with our service providers to help protect this information and limit their use of the data to providing services to us.
We do not use AI tools to make final decisions about your eligibility for credit. Any credit approval or financing decision is made in accordance with applicable law and the policies of the relevant finance provider.
3. How We Use Your Information
We use the information we collect for purposes including:
Providing, operating, and improving the Site;
Responding to your requests, inquiries, and applications;
Helping you shop for and purchase or lease vehicles and related products and services;
Arranging financing, vehicle protection products, and other offerings you request;
Sending you service reminders, safety and recall notices, and other important non-marketing communications;
Providing marketing communications and offers from Gaffney Buick GMC and our affiliates, where permitted by law;
Personalizing your experience on the Site and in our communications, including through AI tools as described above;
Protecting our rights, property, and the safety of our customers, our employees, and others; and
Complying with applicable law, legal obligations, and our policies.
4. Our Use Restrictions on Your Personally Identifiable Information
Gaffney Buick GMC does not sell, rent, or share your personally identifiable information to or with any third party that is not affiliated with or owned by Gaffney Buick GMC, except as described in this Privacy Policy, including to service providers who assist us in such areas as marketing, credit checks, data storage and hosting, analytics, advertising, service reminders, and order processing.
Gaffney Buick GMC will not give or sell your personally identifiable information to unaffiliated third parties to be used for sending you their own unsolicited commercial offers (such as spam).
We may use your personal information to send you marketing communications from Gaffney Buick GMC or our affiliates, including about products and services that may be of interest to you. You can opt out of these marketing communications as described in the “Your Choices and Opt-Outs” section below.
We may also need to contact you for non-marketing reasons, for example to provide updates about the Site, your vehicle, safety or recall notifications, or services you have requested. Because these communications may be important to your vehicle or our services, you may not opt out of certain non-marketing communications where permitted by law.
5. Third-Party Information About You
We may supplement information you provide with information we obtain from third parties, such as credit bureaus, lead providers, and other sources, in accordance with applicable law. We use this information for purposes such as verifying your identity, processing credit applications, or better understanding your vehicle needs and preferences.
We endeavor to work with reputable third-party providers who gather and maintain information in accordance with applicable laws. Any such information will be maintained by us in accordance with this Privacy Policy and any additional notices provided to you.
6. Our Agents, Vendors, and Service Providers
We may engage other companies and individuals to perform services on our behalf, including:
Website and data hosting;
Analytics and advertising;
Chat and communication tools;
Marketing and email services;
Service reminders and verification of sales;
Order processing and fulfillment;
Payment processing and credit related services.
These service providers are permitted to access personal information only as needed to perform services for us and are not authorized to use the information for their own unrelated purposes.
7. Disclosure of Personal Information as Required by Law or to Protect Rights
We may disclose personal information:
When required by law, regulation, subpoena, court order, or other legal process;
In response to a request from law enforcement or government authorities;
To protect and defend our rights or property; or
To protect the rights, property, or safety of our customers, employees, visitors, or others.
8. Links to Other Websites and Third-Party Tools
The Site may contain links to websites not operated by us, as well as third-party widgets and applications. Once you leave the Site or interact with a third-party service, this Privacy Policy no longer applies. Gaffney Buick GMC is not responsible for the privacy practices or content of these other sites or services.
We encourage you to review the privacy policies of each site or service that collects personal information about you.
9. Security
Gaffney Buick GMC takes commercially reasonable precautions designed to protect your personally identifiable information. For example, we use commercially standard encryption technologies for certain transmissions and implement administrative, technical, and physical safeguards.
However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your information.
If we are required by law to provide you notice of a data security breach, we may provide that notice electronically or by other legally permitted means.
10. Your Choices and Opt-Outs
You have choices about how we use and disclose your information:
Marketing emails: You may opt out of marketing emails from us by following the unsubscribe instructions included in those emails.
Providing information: You can choose not to provide certain information, but this may affect your ability to use certain features of the Site or receive particular services.
Cookies and tracking technologies: As described above, you can adjust your browser or device settings to limit or block cookies and certain other tracking technologies. Doing so may impact your experience on the Site.
Some browsers or browser extensions may send “Do Not Track” or similar signals to websites. We do not currently respond to such signals. Where required by law, we will treat certain browser signals or settings as a request to opt out of targeted advertising or particular types of data sharing, as described in the “Your Privacy Rights” section below, if applicable.
11. Your Privacy Rights (Depending on Where You Live)
Depending on your state or country of residence, you may have certain rights regarding your personal information under applicable privacy laws. These may include the right to:
Request access to the personal information we maintain about you;
Request that we correct or update inaccurate personal information;
Request that we delete certain personal information;
Request that we limit or stop certain uses or disclosures of your personal information, including for targeted advertising or certain data sharing; and
Not be discriminated against for exercising your privacy rights.
To submit a privacy request, please contact us using the information in the “Contact Us” section below. We may need to verify your identity before acting on your request, which may include asking you for certain information or comparing the information you provide with information we already have.
If you are a resident of a jurisdiction that provides additional rights or disclosures (for example, certain U.S. states), we will honor those rights and provide any required disclosures in accordance with applicable law.
12. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:
Provide products and services;
Maintain business and financial records;
Comply with legal, tax, and regulatory obligations;
Resolve disputes and enforce our agreements.
We may retain aggregated, de-identified, or anonymized information for analytics and business purposes. When personal information is no longer needed for these purposes, we may delete it or de-identify it, unless we are required by law to retain it longer.
13. Your Consent and Notification of Changes
By using the Site or submitting information to us online, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy at the time of collection.
We may update this Privacy Policy from time to time. When we make material changes, we will revise the “Last Updated” date at the top of this page and, where required by law, will provide additional notice (such as by posting a notice on the Site or contacting you directly). Your continued use of the Site after any changes become effective signifies your acceptance of the updated Privacy Policy.
14. Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact us at:
Gaffney Buick GMC
730 Chesnee Hwy
Gaffney, SC 29341
Phone: 864-761-0108
COLLECTION AND USE OF YOUR INFORMATION BY GM
When you use this Site, General Motors (“GM”) will have access to personal information you enter on this Site and to information about your browsing activities on this Site. When you indicate that you would like to receive more information about GM and its products, services, or offers, your name, address, city, state, zip code, email address, and telephone number will be provided to GM.
In addition, if you buy or lease a GM vehicle from this participating dealer, the participating dealer may share information about your vehicle purchase (such as vehicle identification number (VIN), make, model, model year, date of purchase or lease, and service history) with GM as the vehicle manufacturer, in accordance with this dealership’s privacy statement above. GM and its service providers may use automated tools and analytics technologies to help operate their services, consistent with GM’s own privacy policy.
For more information about how GM uses your information, please visit:
http://www.gm.com/privacy
