GAFFNEY BUICK GMC PRIVACY POLICY

Last Updated: March 2026

Thank you for visiting Gaffney Buick GMC. We strive to make our website a useful tool and a rewarding experience for our customers. To accomplish this, we responsibly collect and utilize personally identifiable information. We respect your privacy, and this Privacy Policy documents our commitment to safeguard your data in strict compliance with applicable law and the FTC Safeguards Rule.

This policy applies to information collected on this website ( www.gaffneyauto.com) and our physical dealership operations located at 730 Chesnee Hwy, Gaffney, SC 29341.

1. INFORMATION COLLECTION AND USE

We collect two types of information: Anonymous Information and Personally Identifiable Information.

• Anonymous Information: We collect aggregate data such as IP addresses, browser types, and date/time stamps to analyze trends and administer the site. We use cookies and image tags to track website activity to improve your experience.
• Personally Identifiable Information (PII): We collect information you voluntarily provide, such as your name, email, and phone number.
• Sensitive Financial Information: If you apply for financing, we collect unique identifiers including Social Security numbers, income, and employment information. This data is stored in a secure database and used solely to provide the services you requested.

2. SMS AND MOBILE DATA PRIVACY

Gaffney Buick GMC values your mobile privacy. If you provide your mobile phone number for service reminders or marketing updates:

• Your mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
• Text messaging opt-in data and consent will not be shared with any third parties.

3. OUR USE AND SHARING RESTRICTIONS

Gaffney Buick GMC does not sell, rent, or lease your personal information to third parties. We share information only with:

• General Motors (GM): As a participating dealer, we share vehicle purchase and service history (VIN, make, model) with GM to facilitate warranties and safety recalls.
• Service Providers: We share data with trusted vendors (such as website hosts or credit bureaus) who assist our operations. These parties are contractually prohibited from using your data for any other purpose.
• Legal Requirements: We will disclose information when required by law or to protect the rights and safety of our users.

4. DATA SECURITY (FTC SAFEGUARDS RULE)

In accordance with federal law, we maintain a Written Information Security Program (WISP). We take significant precautions to protect your data:

• Encryption: We use commercial-strength encryption for all sensitive data transmissions.
• Restricted Access: Access to your non-public personal information is limited to employees who need that information to provide products or services to you.
• Secure Disposal: We securely dispose of personal information that is no longer required for legal or business purposes.

5. THIRD-PARTY ADVERTISING & ANALYTICS

We partner with Google and other third parties to enhance your experience. They may use cookies to show you relevant ads based on your past visits to our website.

• Opt-Out: You may opt-out of Google's use of cookies by visiting Google Ads Settings.
• Analytics: To opt-out of Google Analytics tracking, visit the Google Analytics Opt-out Page.

6. YOUR CHOICES AND OPTING OUT

You have the right to limit the sharing of your information.

• Marketing: You may unsubscribe from marketing emails at any time via the link provided in the message.
• Official Opt-Out: To limit sharing as defined by the GLBA, please visit our Opt-Out Portal by contacting us at gaffneybuickgmc@gaffneybuickgmc.com.

7. COLLECTION AND USE OF YOUR INFORMATION BY GM

When you use this site, General Motors (GM) will have access to personal information you enter and information about your browsing activities. If you buy or lease a vehicle, we provide GM with your purchase details to facilitate manufacturer-level services.

For more information, visit GM's Privacy Statement.

Contact Information

Gaffney Buick GMC
730 Chesnee Hwy
Gaffney, SC 29341

Phone: (888) 567-9147
Website: www.gaffneyauto.com